In a World where money and
economy are really unstable, is it decent to ask
ourselves especially after the sales of the Hospices de Beaune, the 152th. Hope this sale won’t influence much the price
of the overall Burgundy wines. Because, maybe we could assist to the same thing
that happened with Bordeaux in 2011.
However, I hope to don’t expect price increases as high as the real market well to
recall that the historical events,
charitable and uniqueness of this
sale, as the
purchaser's name stamped on the bottle greatly influence the price spike observed.
Created in 1859, this
prestigious sale reunite buyers from all over the world, organized for charitable
purposes.
The sale prices attended
records compare to previous year, basically a overall increase of 50%. An increase in the valuating of wine is it
really the best in this time period.
68,8 % increase for the reds
and 18% for the whites. Result by the big interest of the Asiatic market
growing everyday and the promotion of the wines by tasting all over the world
all year around, especially in China.
Also, the increase of number
of buyers and companies interested in.
It happened already to the
Bordeaux wines, earlier this year, a true breakdown from world wide investors
especially from Asia.
So we have to ask ourselves
why the market, especially the Asiatic part, got pay off from those wines.
Especially when came out the
vintage 2011 in Bordeaux, in created much waves, talks and debates. I remember
that some expert first didn’t give much interest and good will in spring 2011.
Then, came back few times later on his judgement. Probably due to the market.
For sure it was not the same vintage as 2009
and 2010.
So what came out really of
this vintage 2011, basically few Chateaux ( in Pomerol and Saint Emilion) drew
there good spine, especially the dry whites and sweet.
The market was sluggish, the
Chinese were not there as before for the
Bordeaux wines and the regular customers, dealers, supermarkets, exporters, which have castles allowances
didn’t not occur. Prices felt by 50% compared to 2009 Cheval Blanc rating 460
euros, 550 euros Lafite party felt to 420 euros
and the rest followed.
The fall was general even big and well known hotels were
reducing their buy-in.
2008, 2009. 2010, crazy prices, never seen. Fascinating of the French branding ? Often,
Chinese drink brands and not “a wine” !
So what happened ? Adviced by financial people and experts and also a lot of fake
bottles flying all over Asia, especially China. Caution and
suspicion, where the drying acquisitions and desperation of Bordeaux merchants. China still the biggest importator of
French wines anyway. And the market
fluctuates depending on the quality, engineering vintages, a concept invented by brokers capital of
Bordeaux. This is the year
that is the class
of wine.
So what is the future for the Burgundy wines?
Will the
market turn to another flagship once again? Rhone maybe ?



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