Friday, November 23, 2012
Will Burgundy have break down such as Bordeaux ?
In a World where money and economy are really unstable, is it decent to ask ourselves especially after the sales of the Hospices de Beaune, the 152th. Hope this sale won’t influence much the price of the overall Burgundy wines. Because, maybe we could assist to the same thing that happened with Bordeaux in 2011.
However, I hope to don’t expect price increases as high as the real market well to recall that the historical events, charitable and uniqueness of this sale, as the purchaser's name stamped on the bottle greatly influence the price spike observed.
Created in 1859, this prestigious sale reunite buyers from all over the world, organized for charitable purposes.
The sale prices attended records compare to previous year, basically a overall increase of 50%. An increase in the valuating of wine is it really the best in this time period.
68,8 % increase for the reds and 18% for the whites. Result by the big interest of the Asiatic market growing everyday and the promotion of the wines by tasting all over the world all year around, especially in China.
Also, the increase of number of buyers and companies interested in.
It happened already to the Bordeaux wines, earlier this year, a true breakdown from world wide investors especially from Asia.
So we have to ask ourselves why the market, especially the Asiatic part, got pay off from those wines.
Especially when came out the vintage 2011 in Bordeaux, in created much waves, talks and debates. I remember that some expert first didn’t give much interest and good will in spring 2011. Then, came back few times later on his judgement. Probably due to the market. For sure it was not the same vintage as 2009 and 2010.
So what came out really of this vintage 2011, basically few Chateaux ( in Pomerol and Saint Emilion) drew there good spine, especially the dry whites and sweet.
The market was sluggish, the Chinese were not there as before for the Bordeaux wines and the regular customers, dealers, supermarkets, exporters, which have castles allowances didn’t not occur. Prices felt by 50% compared to 2009 Cheval Blanc rating 460 euros, 550 euros Lafite party felt to 420 euros and the rest followed.
The fall was general even big and well known hotels were reducing their buy-in.
2008, 2009. 2010, crazy prices, never seen. Fascinating of the French branding ? Often, Chinese drink brands and not “a wine” ! So what happened ? Adviced by financial people and experts and also a lot of fake bottles flying all over Asia, especially China. Caution and suspicion, where the drying acquisitions and desperation of Bordeaux merchants. China still the biggest importator of French wines anyway. And the market fluctuates depending on the quality, engineering vintages, a concept invented by brokers capital of Bordeaux. This is the year that is the class of wine.
So what is the future for the Burgundy wines?
Will the market turn to another flagship once again? Rhone maybe ?